Logo

Synopsis Globalisation and liberalisation is gaining growing attention as a strategy for growth, survival and competition. Radical liberalisation has been ushered to make the developing economies progressively market oriented and to integrate with the emerging global economic structure in a more meaningful way. Recent South-East Asian crisis has tumbled down the emerging markets of the world viz. Thailand, Malaysia, Indonesia and South Korea. In this context, commerce and business management is being seen as a strategy of coping with risks, exposures and change. The new innovations in business management have widened its scope and made the study of commerce and management more fascinating. In order to prosper socially and economically, it is essential that all available resources are harnessed and put to optimal use. It is in this context, the new innovations are taking place to improve the quality of life of the masses. The commerce and business management is being considered also as a harbinger of change, since sound management moulds not only the enterprise but also alters the environment to ensure the success of the business in the changed global business scenario. Keeping in view these paradigms, the New Studies in Commerce and Business have been edited to make available literature on commerce and business. This 10 volumes set on various issues in commerce and business is a scholarly contribution of research papers and articles by the business educators, researchers and industry managers.