Advertising, Marketing and Sales Management
Synopsis
We have now moved from mixed economy zone to capitalism realizing survival of the fittest. Automatic marketing force guides and runs the economy in its order. Organisation, production and marketing, all are guided by invisible market forces. Market force commands and directs the economy in a way so that desirous and competent entrepreneurs come forward. This book will be of great use to all interested in the study of Advertising, Marketing and Sales Management.
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