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Synopsis Floriculture is a lucrative industry in many parts of the world. The advancement of scientific techniques in flower cultivation has given a tremendous impetus to the growth of this industry. India has yet to cash-in on the production, marketing and export potentials in this field. Both domestic market and export potentials are prodigious. Floriculture sector, all over the world is experiencing rapid changes. Growing of flowers and ornamental crops is a rapidly expanding dynamic global enterprise in to-day’s world. This publication is aimed to bring out an extensive and up-to-date knowledge on some prime topics of commercial floriculture where information are meager. This book contains 19 Chapters covering different aspects of Flower trade, institutional contribution, genetic conservation, biofertilizers, patenting etc. This first 5 chapters deal with the trade in ornamental crops, production and marketing research. The next 5 chapters enumerate the role of NHB, APEDA, NABARD, Agri-Horticultural Society of India and Botanic Gardens in the development of Floriculture. Chapter 11 discuss in depth the genetic conservation. Chapter 12 and give 13 give a account of biofertilizers and mineral nutrition. Chapter 14 is entirely devoted on growth regulating chemicals. Chapter 15 give an insight and throw light on the lessor known potential new crops for the industry. Chapter 16 us exclusively based on pollen morphology. Chapter 17 and 18 are designed for extension strategy and career prospects in floriculture. Chapter 19 provide3 information on patenting of new ornamental varieties. It is hoped that the book will be useful to scientists, teachers, students, researchers, technologists, planners, amateurs, farmers, commercial flower growers and exporters.