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Mass Communication: Recent Trends and Future Prospects

Prashant K Mathur (Author) N. Venkateshwara Rao (Author)
Synopsis Mass Communication: recent trends and Future Prospects provides an indepth analysis of mass communication in terms of its present problems and future chances. An Introductory overview on the said subject is given in this book. Various tools and techniques of effective communication are discussed briefly. A case study of India’s traditional media and its impact on effective communication is presented. Scope of specialized communication as a part of media management is dealt at considerable length. The need for mass critically, the methods of developing an educational communication unit has been outlined. The impact of mass communication revolution on women and children in India is also critically analysed as a case study. This book also provides readers with a developing country’s perspective on contemporary mass communication scenario in this modern world. The requirements for just achieving a information and communication order at a global level, has been identified. The roles and responsibilities of Parliamentary Assembly and Council of Europe and their declaration on Mass Communication are presented. The relationship of communication media and human rights have been emphasized in detail. This book describes all relevant modern day’s technologies used for effective mass communication. The impact of technological development on present day’s mass communication has been analysed from a sociological angle. The relationship between mass communication and social action has been discussed to further substantiate the understanding of this sociological approach. The relationship among culture, social structure and mass communication is dealt in detail. This book gives enough inputs, required for understanding development support to mass communication and its emerging trends worldwide. In sum, this book can serve the purpose of an introductory sourcebook on the subject area of mass communication. The readers will gain a great deal going through this book.
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About the authors

Prashant K Mathur

Prashant K. Mathur is Assistant Director in the centre for Public Enterprises and Continuing Education. He is an alumnus of the Allahabad University and also holds a post-graduate diploma in public administration and community development from the university of Hyderabad. He has written lot many papers of national professional periodicals and published one book entitled Public Administration Policy and Planning and also lectured at various professional gathering, including seminars and symposia over the past thirty years.

N. Venkateshwara Rao

N. Venkateshwara Rao (b. 1942) obtained a master’s degree in Political Science from S.K. University, Andhra Pradesh and after a three-year teaching term with the alma mater went on a post-doctoral research assignment to the Australian National uiversity, Canberra, for a study of politics, political trends and institutional development. He has lectured at various academies and institutions and continues to contribute richly to the development administration segments of various states as a Consultant and on Panel as well as Board Member. He has one book in this credit entitled Public Administration and development Dynamies.

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Bibliographic information

Title Mass Communication: Recent Trends and Future Prospects
Format Hardcover
Date published: 01.01.2006
Edition 1st ed.
Language: English
isbn 817391852X
length viii+335p., Figures; Bibliography; Index; 25cm.