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Synopsis The theory of Pecuniarisation, the outcome of the findings of an anthropological study, is one of the important features of this book. Though this book is on a Kerala village, it provides a comprehensive profile of an Indian village. It also examines the extend of the application of existing theories, namely, Structural Functionalism, Structural, and Sanskritization in the present century, particularly with reference to the Indian context. This book provides a compendious review of contemporary Indian rural life. Pecuniarisation will be one of the most important theories in Social and Cultural Anthropology and Sociology. This book will be highly useful for students, scholars, and researchers in the field of Social an Cultural Anthropology, Sociology, Economics, History, Political Science, Business, Management, Social Work, etc.