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Synopsis Build From Scratch is an astonishingly practical and useful guide for budding entrepreneurs, management and college students, the corporate community and working executives who (should) carry the secret ambition of owning a corporation one day. It is an entertaining and powerful description of an entrepreneur’s journey – the struggle, risks, strategies, sacrifices, guidelines and the supernormal returns. It is a book that poses numerous questions to the beliefs and career philosophies of the great Indian ‘middleclass’ and offers aggressive alternatives in a simple and stepwise framework. The work addresses several business areas like high-pressure sales management, low-budget manpower retention, career planning, result-orientation, fund-raising and corporate leadership. In simpler words, the book is an exceedingly useful companion for your journey from an employee to the employer, from working in a corporation – to owning it one day.