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About the author

B. Narayan

Professor B. Narayan is the Former Chairman, Department of Management of Birla Institute of Technology, Mesra, Ranchi. He has an extensive background of professional experience and has been associated very closely with Birla group of industries in various advisory capacities. He has been the former President, Indian Commerce Association and is Research Director of Institute of Business Management and advisor to L.N. Mishra Institute of Economic Development and Social Change. He has to his credit publication of numerous articles in professional journals and is the author of several books.

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Bibliographic information

Title Marketing Management
Format Hardcover
Date published: 01.01.1999
Edition 1st ed.
Language: English
isbn 8126102640
length x+186p., 25cm.