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About the author

N. Kumar

N. Kumar passed his Masters's degree from C.C.S. University, Meerut in 1994. After which he completed his Law degree from C.C.S. University, Meerut in 1997. He holds a PGDCA from Bhimtal, Dist. Nainital and PGDM from I.T.S., Mohan Nagar, Ghaziabad. Currently he is engaged with his doctoral research in Economics. He has extensively published papers and research articles in professionals journals on various management problems. He is the author of a number of standard text books.

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Bibliographic information

Title Advertising Management
Format Hardcover
Date published: 01.01.2002
Edition 1st ed.
Language: English
isbn 8126111844
length viii+354p., 23cm.