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H.C. Purohit (t. 1967) is a seniorlecturer in the department of Business at V.B.S. Purvanchal University, Jaunpur (U.P.). He is teaching Post Graduate classes of MBE Programme. He is Co-ordinator of Training and Placement Cell and Principal Investigator of a UGC Research Project. Before joining this University he has been lecturer in SRT Campur of HNB Garhwal University and at MPG College, Mussoorie. He had his doctorial training under the supervision of Prof. Alok Sakalani; a renowned Management Guru. He is actively engaged in research and study of Marketing Management; Rural Marketing; Consumer Behaviour and Marketing Research papaers in the researc journal of national and international repute. He is associated with several learned bodies.

Dr. Adesh Sharma (M.A. Eco.) M.Phil., Ph.D., L.L.B.), is presently teaching in Department of Economics B.R.A.C. University of Delhi, Prior to this assignment he was engaged with various research project in reputed Business Schools and Corporate Sector. Dr. Sharma has authored more than 30 Research Papers and Articles published in National Journals, Magazines and New Papers. He has also participated in more than 20 National, International Conferences, Seminars and Workshop as a Keynote Speaker. He is associated with different learned bodies and is a visiting faculty to several Management Institutions.