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Synopsis "Children Youth and Electronic Media: Prospects and portents" is a timely book on the impact that the Dominant and Emerging media of today’s era has on children and youth. The kind of impressions that the electronic media leaves on children and youth, has certainly made it an area of major concern of parents, teachers and society at large. The electronic media, no doubts, has brought about revolutionary changes by opening new opportunities and making information/education available to us at our finger tips. But at the same time, it has also raised several upsetting issues created by its misuse. The book addresses these issues faced by all of us: the consumers of the media, media planners, content generators and point to the possible maxim for proper/beneficial use of the electronic media with special emphasis on its use for by Children and Youth: the future of every country. The authors of this book are a mix experience and youth, drawn from different disciplines. This combination brings forth an amalgamation of novel and contemporary perspective on the issues. This book is highly recommended for all stakeholders, be they parents, teachers, media practitioners, social scientists, decision makers, the academia ot the common person.