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Synopsis This book "Hotel Management and Hospitality Enterprises" provide and introduction to all such aforementioned issues, besides giving an overview of contemporary hotel business worldwide in various categories, such as hotel, management and governance issues involved with hotel industry and hospitality enterprises are dealt in detail, with special focus on brand management and product management. The most vital sector of marketing has been covered in detail, including market positioning, market targeting, marketing information system and marketing management. Focus has been there on the analyses planning, implementation and control of programmes designed to create, build and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives, especially of hotels and hospitality enterprises. Full details have been provided about various marketing services agencies involved globally in these sectors, thus helping enterprises to target and promote their products to the right markets. This book gives an extensive coverage, in form of various case studies, to major global hospitality enterprises and organizations related to guest management and hotel management.