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Public Relations

Ramesh Tiwari (Author)
Synopsis Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management and practices. This book is the single most authoritative and complete reference for public relations professionals. It contains examples, sources and references to provide readers with contemporary cases, contexts and perspectives that illustrate major concepts and issues essential for an understanding of the subject and its practice. This book provides strategies and tactics to help readers better understand the basic concepts, strategies and tactics practiced in public relations today. It shows how public relations plays a vital role in today’s global economy and public discussion of contemporary issues. It is specially designed for persons interested in public relations, journalism, communications and business. The book provides valuable hands-on reference for professionals ranging from middle-level marketing and sales managers to senior-level executives.
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About the author

Ramesh Tiwari

Ramesh Tiwari studied at the Chaudhary Charan Singh University in Meerut from where he did Master in Business Administration and followed it up with a doctorate in the same subject. He began his academic career as a lecturer in a Government College at Meerut and is now Human Resource Development (HRD) Manager with a multinational company in Mumbai. He has contributed many articles to leading journals and magazines on his particular area of interest, which includes organizational behaviour, human resource management and its related subject.

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Bibliographic information

Title Public Relations
Author Ramesh Tiwari
Format Hardcover
Date published: 01.01.2006
Edition 1st ed.
Language: English
isbn 8179101436
length vii+224p., Figures; Tables; Bibliography; Index; 22cm.