Global Marketing: Search for Excellence, , V D Dudeja, Gagandeep Publications, 8188865168

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Global Marketing: Search for Excellence

V D Dudeja (Author)

Synopsis GlobalMarketing is the most powerful force in the development of modern civilization. In the Internet era, we move towards connecting global consumers, and global manufacturers putting everything on the shelf. The information component of global companies are modifying the present in forming the future. Global marketing and its knowledge are the engines of global economy bringing improvements in overseas production and quality with the rapid use of information market research and development global marketing deals with new challenges and Expectations, modern technology, strategy, channels, informations, resources, customer relationship, E-CRM solution, services legal implications and search for excellence.

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About the author

V D Dudeja

Prof. Dr. V.D. Dudeja is Director, Mohta Institute of Management Studies and Research, Faridabad, since 1990. Dr. Dudeja has an honours degree from the University of Delhi, Degree in Law, and did his Post-Graduation and Ph.D. in Business Management from the Punjab University. Dr. Dudeja was Professor in the Department of Management Sciences at the Birla Technological Institute of Textiles and Sciences, Bhiwani for 25 years, and has wide experience in teaching, training, research and management consultancy. Dr. Dudeja has been a prolific wirter and has been contributing to various national and international journals of repute. He has authored books like Professional Management, Strategic Management, Management Information System, Personnel Management & Industrial Relations, Management of Textile Industry, Manual of Textile Management Information Technology and Cyber Law. Dr. Dudeja has been on the Board of Directors of several leading organizations, visiting professor at various eminent management and technology institutes, and member of various professional bodies.

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