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Economics of Business Policy

Dibyendra Nath Sengupta (Author) Anindya Sen (Author)
Synopsis This innovative and timely book provides a business perspective to industrial organization. Using concepts and analytical tools developed in economics and business policy, the book illustrates the applicability of these tools to real life business policy situation in India. With analysis and illustrations from India industry – for example, the Aditya Birla Group that has international operations; the TATA Group that has large diversifications; East India Hotels Ltd. the largest chain of hotels in India with diversifications; and operations abroad; and Infosys Technologies, one of the world’s top technology firms the book discusses how firms build and utilize internal resources and capabilities, select products and materials, and formulate effective goals. Written primarily from an Indian perspective, this volume makes a detailed study on why some firms prosper over time while others fail, while exploring the public policies on industry, trade, and environment. The book will be useful for MBA students doing course in business strategy, industrial organization, and advanced microeconomics. It will also interest business professionals and journalists.
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About the author

Anindya Sen

Anindya Sen is Professor of Economics, Indian institute of Management Calcutta.

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Bibliographic information

Title Economics of Business Policy
Format Softcover
Date published: 01.01.2005
Edition 1st ed.
Language: English
isbn 0195677412
length ix+368p., Figures; References; Index; 24cm.