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Synopsis It is Said among journalists that getting the news is not very difficult. It is writing it properly and presenting it in a manner that would attract the reader and create an impact that is the most difficult part of the profession. This book has been prepared specially to acquaint the student of journalism and also its practitioners to learn how to identify news and write the intention to cover the subject as comprehensively as possible and discuss all the aspects that go into good reporting and writing of news. The painstaking efforts that have been put in to plan the book is evident in the chapters which include. The Calling of the press; Journalism: it’s Easy as ABC; Business News and International Reporting; Marketing News; The Impact of Imported News on a Small nation; The Business; The Role of Cultural Values in News; The Look of the Newspaper; What’s News and What’s Not; News Sources; Journalists’ Traits and Foibles; Trends. This book will be highly useful for those who intend taking up journalism as a career to learn the nitty-gritty of reporting and how to write, what to write and when. Established practitioners of the profession will also find it useful to hone and improve their skills as it covers all the aspects of