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Synopsis With the coming of industrial revolution in Europe and India, more and more people are now entering industrial professions as entrepreneurs, administrators and labour. It has now become very urgent to understand the psychology of industry as a profession. This book dwells on this subject in a very comprehensive way. Learning is a hard and difficult task. It requires effort and concentration. It is much easier to shirk and not learn. Study which after all is a part of learning is a painful activity to many people. Students frequently complain that they sit down to study and actually do spend time in so-called studying, but nothing is learned after the study period is over. Teachers are often lavish in their assignments. The instructions to pupils are usually of this sort: “Go home and learn this.” How to learn is a serious question. Seldom is the learner instructed in the methods to utilize is his learning. Courses in how to study are rare. Yet if the learner is to profit form teaching at all, his learning should be definitely guided to make use of most efficient methods and approaches. The factors discussed below make for effectiveness in learning. Some for executed by the learner himself; other may be incorporated into the teaching lesson by the teacher.