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Fundamentals of Public Relations

K.B. Datta (Editor)
Synopsis Public relations is the management function which evaluates public relations, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a programme of action to earn public understanding and acceptance. Public relations has a vast potential of employment these days. A PRO is an ambassdor of his / her organisaion. Image building, good will creation, making publics aware of policies and programmes etc. are his jobs. Basically, it is a management function being performed with journalistic professionalism and approach. This book on Public Relations, is compilation of valuable information based on authoritative sources. We have tried to highlight all salient features of Public Relations in pros and cons.
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About the author

K.B. Datta

K.B. Datta (b. 1958) is a senior journalist by training and profession. Is in the profession for two and a half decades. Holds a Masters’ degree in English Literature besides professional training. Has written and edited four books on English literature, philosophy and journalism. Also writes on contemporary issues.

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Bibliographic information

Title Fundamentals of Public Relations
Author K.B. Datta
Format Hardcover
Date published: 01.01.2005
Edition 1st ed.
Language: English
isbn 818370011X
length x+283p., References; Appendix; Glossary; Bibliography; Index; 23cm.