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Synopsis If you want to implement Best Practice in your business, Creating Culture Change will equip you with the passion, strategy and skills to bring about change quickly and successfully. Philip Atkinson, a leading management consultant, has distilled the secrets of culture change in this new and revised classic text. A specialist in driving behavioural change with all levels of management in many commercial sectors, he outlines clearly, in a no-nonsense style, the essentials for success. His vibrant approach to the subject leaves the traditional far behind. The book is revolutionary in its content, rejecting many so-called established approaches to Total quality and replacing them with strategies which strike at revitalizing the fabric of the organization. Stop now and think ‘if you couldn’t fail, what would you change’? Now read the book and apply the ideas. Creating Culture Change creates a landmark in allowing management to face up to its responsibility for mastering the process of change – which is critical to functioning successfully in the 21st century. The author believes that results are a reflection of how well people are managed and he further expresses the view that most managers learn to manage by accident rather than by design.