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Synopsis The premise underlying this book is that every interaction between a staff member and a customer is unique. Training methods develop product knowledge or train staff in the complex and demanding field of customer service. However, selection and training of employees in the all-important personal dimension of service should enable them to respond to differing customer needs, to be aware of customers’ different perceptions of what quality service is, and to adapt their responses to meet their unique needs. This high level of communication skill has not, until now, been adequately acknowledged or used as the basis for experiential and lifelong learning in the service sector. Managers who can bring this customers focus to their human resource practices, including competency-based training can be assured that their organization will deliver quality service both now and in the future.