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PR & Media Relations

 
G.C. Banik (Author)
Synopsis This book attempts to provide information and insights into a chronological study of public relations. The rise and growth of PR, its influence, development and practical applications as a growing profession in India is covered in detail. The PR chief as the spokesman of the organization and the advisor on corporate communications matters must be acquainted with the broad legal implications concerning PR and media relations. The most important legal aspects which apply to information and media relations are described in this book in detail. PR is a catalyst which helps bring about change in corporate image through communication of appropriate information. This requires maintaining right relationship with the media. Media is a double edged sword. It can be most helpful, yet it can be most problematic. PR people are the link between the organization and the media. Handling media effectively is a major task for the PR people. Hence, PR must have a systematic approach towards media and should understand the media in all its perspectives. This is where PR professionals must understand and study the media relations, to be more effective in communication.
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About the author

G.C. Banik

Dr. G.C. Banik is presently the Chief General Manager (PR) in Videsh Sanchar Nigam Limited (VSNL). He is an MBA (with specialization in Marketing) and a post-graduate in Arts/Journalism. He was conferred Ph.D. (Doctor of Philosophy in Sociology) by the University of Mumbai. He is one of the first Indians to obtain a doctorate degree in Public Relations. Dr. Banik has presented over 60 professional papers in Public Relations.

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Bibliographic information

Title PR & Media Relations
Author G.C. Banik
Format Softcover
Date published: 01.01.2005
Edition 1st ed.
Language: English
isbn 8179921530
length xiv+366p., Figures; Tables; 22cm.