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Cultural Tourism Management

 
Vishwas Mehta (Author)
Synopsis Today, Tourism has become one of the largest and fastest growing industries accounting for nearly 700 million people traveling all over the world and spending more than 7-4 trillion US dollars. Besides promoting people-to-people contacts, ethnic and cultural understanding, mutual appreciation and co-operation and thereby promoting peace, tourism provides unlimited opportunities for employment generation, social and economic unpliftment of the people and contributing to the economies of the nations. The present book is a pioneering effort by the author based on extensive reading, research and analysis of interviews of tourists, hoteliers, tour guides, local people, government and private agencies and his own experiences of implementing ingenious management practices that yielded positive results. The author introduces the concept of ‘Cultural Tourism Management’ that can go a long way in propagating Indian cultural ethos abroad, and preserving and developing our cultural heritage in a manner that it can be effectively utilized for the growth of tourism in India, through aggressive marketing and efficient management practices. The suggestions and recommendations made by the author in this book will help the government and private agencies in evolving strategies for turning cultural tourism into a powerful engine for the economic growth of the country.
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About the author

Vishwas Mehta

Dr. Vishwas Mehta, a 1986 batch IAS Officer , allocated to the Kerala Cadre, is presently working as the Director of the West Zone Cultural Centre at Udaipur, Rajasthan, on deputation from the Government of India, since 1999. Dr. Mehta has a brilliant academic record. He won six consecutive Gold medals from first year to sixth year in the B.Sc. and M.Sc. examinations of the Panjab University, Chandigarh from 1976 to 1982. He stood ninth in the all India merit list in the 1985 Civil Services examination of the UPSC. He has served the Government of Kerala in various capacities: as Dy. Secretary, Revenue; Managing Director, Kerala State co-operative Rubber Marketing Federation (Rubber Mark) and Keral State Co-operative Milk Marketing Federation (MILMA); as District Collector of the Idukki and Wayanad districts, and later on as Dy. Secretary in the Department of Culture, Ministry of Human Resource Development. Government of India, prior to his present posting as the director of the West Zone Cultural Centre. Dr. Mehta has attended many seminars and conference in India and abroad on various aspects of cultural policy, management and tourism, besides representing in the Indian cultural festivals abroad. He is a prolific reader and has published several articles in national and international journals.

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Bibliographic information

Title Cultural Tourism Management
Author Vishwas Mehta
Format Hardcover
Date published: 01.01.2005
Edition 1st ed.
Publisher Authors Press
Language: English
isbn 8172732465
length 287p., Figures; Tables; Plates; Bibliography; Index; 23cm.
Subjects Travel & Tourism