Ethics in Marketing, , Shel Horowitz, Jaico Publishing House, 8179923657

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Ethics in Marketing

Shel Horowitz (Author)

Synopsis Market share is irrelevant. The world is abundant and there's room for everyone to succeed. You can actively profit from your competitors' success. Honesty, integrity and quality are far more important than quick profits - the Golden Rule actually works in business. As you create value for others, you build value in your own business. The most important sales skill isn't even about selling. In his fourth marketing book, Shel Horowitz demands high ethical standards from companies that want long-term success in the 21st century.

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About the author

Shel Horowitz

Shel Horowitz is a popular lecturer and radio-teleseminar guest who has spoken to business, nonprofit and consumer audiences across the USA ad around the world. Four of Shelâ€™s six books are on marketing, as are many of his 1000 + articles. Heâ€™s also written thousands of marketing documents for himself and his clients. Now, for over twenty years, heâ€™s helped businesses, nonprofits, individuals and community groups refine there marketing strategy, make the most of free and low-cost marketing opportunities and save money in traditional advertising. With his wife, Dina Friedman, and children, Alana and Rafael, he lives in a historic farmhouse in Hadley, Massachusetts.

Bibliographic information

Title Ethics in Marketing

Author Shel Horowitz

Format Hardcover

Date published: 01.01.2005

Edition 1st ed.

Publisher Jaico Publishing House

Language: English

isbn 8179923657

length 160p., Index; 26cm.

Subjects Business & Economics > Management

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