Ethics in Marketing
Synopsis
Market share is irrelevant. The world is abundant and there's room for everyone to succeed. You can actively profit from your competitors' success. Honesty, integrity and quality are far more important than quick profits - the Golden Rule actually works in business. As you create value for others, you build value in your own business. The most important sales skill isn't even about selling. In his fourth marketing book, Shel Horowitz demands high ethical standards from companies that want long-term success in the 21st century.
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