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Successful Public Relations

 
Jim Dunn (Author)
Synopsis In the new edition of Successful Public Relations, Jim Dunn gives an updated, step-by-step guide to effective public relations. ‘There is no mystique surrounding good public relations’, he says – but there are certain ‘rules’ and steps to be taken in order to develop successful media relations. Jim Dunn uses almost 25 years’ experience of both sides of the journalist/PR fence to provide valuable, practical advice – from the role of the PR officer to fees and costs and the effective use of PR on radio and television. Helpful case studies add extra practitioner value to this excellent guide.
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About the author

Jim Dunn

A journalist for six years in his native Scotland and then in London, Jim Dunn started his own PR consultancy in a small office in Fleet Street in 1969. since that time he has guided the fortunes of a number of major clients in the travel and leisure industries; outside the leisure sector he has worked on property, financial and general consumer PR accounts. TPS is now a group of three companies, and is one of the UK’s leading PR consultancies, handling a range of house-hold-name clients in the travel, leisure, entertainment and consumer areas.

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Bibliographic information

Title Successful Public Relations
Author Jim Dunn
Format Softcover
Date published: 01.01.2005
Edition 1st ed.
Language: English
isbn 8176493775
length viii+153p., Appendices; 23cm.