Your cart is empty empty bag

Free Worldwide Delivery on orders over $50


Encyclopaedia of Agricultural Marketing (Volume 12)

Jagdish Prasad (Editor)
Synopsis This is the twelveth and concluding volume in a major series of the Encyclopaedia of Agricultural Marketing, first of its kind, which studies all crucial aspects of agricultural marketing across the country. The specific purpose of this volume is to critically examine the changing scenario and the present status of agricultural marketing in respect of individual states. The genesis of this volume lies in the fact that the actual working of agricultural marketing in the States of the country varies widely about which no definite conclusions have been reached. The articles included in different volumes of this Encyclopaedia reveal the variations in the performance of marketing of farm produce across the regions. It is the dire need to today to take stock situations of the current status of market structure, conduct and performance of agricultural markets in various states with the help of case study method and to identify emerging issues and challenges. Written and edited in a simple yet vigorous style with its quality of admirable presentation, Dr. Jagdish Prasad, one of India’s distinguished agricultural economists, has put all his best efforts to present the volume in such a way that it should have academic and practical significance for all those involved in the field of agricultural marketing. The students and scholars including marketing personnel will find this volume of tremendous interest.
Read more
31.50 28.35 $ 35.00 $
Free delivery Wolrdwidе in 10-18 days Ships in 1-2 days from New Delhi Membership for 1 Year $35.00
Get it now and save 10%
Members SAVE 10% every day
About the author

Jagdish Prasad

Dr. Jagdish Prasad (b. 1948) is a senior faculty member in Economics Division, in A.N. Sinha Institute of Social Studies, Patna. Since his joining the Institute in 1974, Dr. Prasad has been working on various subjects related to agriculture and economic development. In the field of agricultural marketing, he has long been associated with many study projects and has brought out a large number of research papers and reports. He is at preent also Editor of The Bihar Journal of Agricultural Marketing. An agricultural economist of eminence, Dr. Prasad has authored the book ‘Marketable Surplus and Market Performance’ (1989). He has co-edited three books viz., New Economic Policy: Reforms and Development (1993), Development Planning for Agriculture (1994), and Indian Agricultural Marketing: Emerging Trends and Perspectives (1995). He has to his credit numerous/research articles and papers published in journals of repute and over a dozen research reports.

Read more
Write a review
Reviews 0in total

Bibliographic information

Title Encyclopaedia of Agricultural Marketing (Volume 12)
Format Hardcover
Date published: 01.01.2005
Edition 1st ed.
Language: English
isbn 8170997453
length xxii+322p., Tables; Index; 23cm.