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Strategic Alternatives for Family Business Houses

Srinivas Shirur (Author)
Synopsis In modern business Strategy has become an important subject in the field of management in the 21st century. Various management gurus have defined it in ways which are suitable for their study. In this book, Strategy and its alternatives have been defined in a manner which can help analyse the decision-making process of the family businesses. Only time will tell as to what extent this is appropriate. The basic objective of this book is to analyse the strategic alternatives which companies will face and how family businesses will have to reengineer their business process in order to survive the global competition of the 21st century.
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About the author

Srinivas Shirur

Dr. Srinivas Shirur (b. 1967) IS A post-graduate in Economics (Osmania University), Masters in Marketing Management (Pondicherry University) and P.G. Diploma in Journalism (Madurai University). He was awarded JRF by UGC to pursue his Ph.D. He earned his Ph.D. from Jamia Millia Islamia, New Delhi. He has taught in various universities and institutes like JMI, IP University, CCS University FORE Institute of Management, etc.

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Bibliographic information

Title Strategic Alternatives for Family Business Houses
Format Hardcover
Date published: 01.01.2005
Edition 1st ed.
Language: English
isbn 817629652X
length xvi+214p., Tables; Notes; References; Appendix; Bibliography; Index; 23cm.