Strategic Alternatives for Family Business Houses
Synopsis
In modern business Strategy has become an important subject in the field of management in the 21st century. Various management gurus have defined it in ways which are suitable for their study. In this book, Strategy and its alternatives have been defined in a manner which can help analyse the decision-making process of the family businesses. Only time will tell as to what extent this is appropriate. The basic objective of this book is to analyse the strategic alternatives which companies will face and how family businesses will have to reengineer their business process in order to survive the global competition of the 21st century.
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