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Marketing of Financial Services

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About the author

Sangeeta Arora

Dr. Sangeeta Arora is presently serving as a lecturer in the Department of Commerce and Business Management, Guru Nanak Dev and doctorate from Guru Nanak Dev University, Amritsar. Her special interest is in the field of banking and finance. She has presented papers in a number of national level seminarsy and conferences and has over half a dozen articles to her credit, published in reputed journals such as Decision, abhigyan, Paradigm, Journal of Management Studies, etc.

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Bibliographic information

Title Marketing of Financial Services
Format Hardcover
Date published: 01.01.2005
Edition 1st ed.
Language: English
isbn 8176296538
length x+221p., Tables; Figures; Bibliography; Index; 23cm.