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Becoming a Global Audience: Longing and Belonging in Indian Music Television

 
Vamsee Juluri (Author)
Synopsis This book argues, however, that this "Indianization" is no cause for celebration. Using in-depth interviews with Indian music television viewers and theoretical approaches drawn from political-economic, cultural and post-colonial studies, it argues instead that the reception of "Top Ten" shows and nationalistic music videos is part of a profound reordering and appropriation to common sense under the changing social relations of globalization.
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About the author

Vamsee Juluri

Vamsee Juluri received his Ph.D. in communication from the University of Massachusetts at Amherst. His writings on audiences and globalization have been published in communication and cultural studies journals in the United States and the United Kingdom. He presently teaches in the Department of Media Stuidies at the University of San Francisco.

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Bibliographic information

Title Becoming a Global Audience: Longing and Belonging in Indian Music Television
Author Vamsee Juluri
Format Softcover
Date published: 01.01.2004
Edition 1st ed.
Language: English
isbn 8125027416
length xi+155p., Figures.