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The Study of Advertising Agencies in India

 
M.A. Burghate (Author)
Synopsis The book deals with various aspects of Advertisement and its role in modern economy. The book also explain the status and functioning of Ad-agencies in India.
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About the author

M.A. Burghate

Prof. M.A. Burghate is presently place as the Co-ordinator of the prestigious and Independent Organisation that is Dr. Panjabrao Deshmuk Institute of Management Technology and Research for the last two and half years. The Institute, beside MBA, as other Post-Graduate programme e.g., MCM, MIRPM, M.Phil., DBM, PGDCCS, B.Lib., M.Lib., BMC, DIRPM etc., with total student strength of nearly 350. As a bacakground, Prof. Burghate has a degree in Engineering, postgraduate degree in Business Administration and has also cleared the SET. His teaching Experience at Amravati University adds to the asset of this institutes. Futuristic approach and planning are the forte of Prof. Burghate. In that he as already drawn out plans for further betterment of Institute in terms of Infrastructure development, automation of the Liberty, upgrading of computer Lab. etc.

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Bibliographic information

Title The Study of Advertising Agencies in India
Author M.A. Burghate
Format Hardcover
Date published: 01.01.2004
Edition 1st ed.
Language: English
isbn 8189161296
length viii+177p., Figures; Tables; Bibliography; Index; 23cm.