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A Guide to Organisational Creativity: Managing for Innovation

Neville Smith (Author) Murray Ainsworth (Author)
Synopsis A unique, patented programme for the development of creative thinking within a business environment. This book represents the result of years of research, and the distillation of a consulting package prepared by the authors under the brand name “Mindmix”. The book explains in easy, practical steps how to make innovation happen in your organization. Clear guidelines are presented on: How to find new ideas? How to overcome barriers to creativity and innovation? How to screen and evaluate new ideas as they are generated? How to manage the process from concept to implementation? This best-selling guide to innovation has been completely revised and updated, including new research and further refinements of the authors’ unique approach. Managing for Innovation remains, more than even, the definite guide to creativity in the workplace.
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About the authors

Neville Smith

Neville Smith, creator of Mindmix training and strategy implementation, is managing director of NIS Associates, a leading Australian management development consultancy.

Murray Ainsworth

Murray Ainsworth is senior lecturer at the Graduate School of Management, Melbourne Institute of Technology and a director of NIS Associates.

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Bibliographic information

Title A Guide to Organisational Creativity: Managing for Innovation
Format Hardcover
Date published: 01.01.2005
Edition 1st ed.
Language: English
isbn 8179922936
length 224p., Figures; Tables; Index; 24cm.