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Synopsis A unique, patented programme for the development of creative thinking within a business environment. This book represents the result of years of research, and the distillation of a consulting package prepared by the authors under the brand name “Mindmix”. The book explains in easy, practical steps how to make innovation happen in your organization. Clear guidelines are presented on: How to find new ideas? How to overcome barriers to creativity and innovation? How to screen and evaluate new ideas as they are generated? How to manage the process from concept to implementation? This best-selling guide to innovation has been completely revised and updated, including new research and further refinements of the authors’ unique approach. Managing for Innovation remains, more than even, the definite guide to creativity in the workplace.