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SMS Marketing for Mobile Generation

Kanugovi Sreenath (Editor)
Synopsis Marketing is an emotional battle between the marketers and the customers. While the marketers try to grab customer attention and convert that into profits, the customers try to maximize benefits by seeking greater value through products and services. The contours of the battle may be same, but the armory keeps changing always. Today, SMS is emerging as a new weapon in the arsenal of modern marketing. For marketers, SMS is a cost effective, non-intrusive and contextually relevant communicative tool that is likely to influence the customer ‘at the buying moment’. For customers, it is a convenient, crisp communication tool that helps to express and share varied feelings and vital information. SMS on the one hand, aids the marketer and on the other, empowers the customer, keeping both in a win-win situation. Thus, for modern marketer, the SMS marketing battle poses a real challenge. This compendium, ‘SMS Marketing for Mobile Generation’, give insights about the players and the field. We hope that the articles would help to trigger intriguing thoughts in the readers and the caselets would strengthen their application-oriented ideas. It is hoped that both the experienced marketer and the na?ve can benefit alike by reading this book.
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About the author

Kanugovi Sreenath

Kanugovi Sreenath is a Faculty Member with ICFAI University, Hyderabad and Consulting Editor at ICFAI Books, an affiliate of ICFAI University. He holds a Postgraduate Degree in Management. Prior to joining ICFAI, he had worked with Astrazeneca, and Novartis. At ICFAI, he has over 3 years of experience in teaching and editing. As a Consulting Editor, he is a member of Board of Editors of ICFAI University Press. He edits Advertising Express, a monthly magazine published from ICFAI University Press. His areas of interest are Advertising and Interactive Marketing. He is also passionate about Neuro Marketing.

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Bibliographic information

Title SMS Marketing for Mobile Generation
Format Softcover
Date published: 01.01.2004
Edition 1st ed.
Language: English
isbn 8178813092
length x+184+14p., Figures; Index; 23cm.