Logo

Synopsis 'Behavioiural Science' is a field which studies human behavriour in a scientific way. It is a wholly distinct subject which provides an insight into understanding the complexities of human nature and offer concept and tools to develop managerial skills in solving problems in the business house, which are basically due to the involvement of human beings. The role of the employers in an organization has been described here and there by some ancient or medieval writers. In West, many scholars like Robert Owen, Andrew Ure, John Deweys, Arthur Bentlay have thrown light on this science and gave it a shape. However in 1950s the modern concept of Behavioural Science came into existence. Later, with the advancement of time many more disciplines showed their affinity with the Behavioural science. Beside economics, history, geography, political science, psychology, anthropology, sociology and many more even biologists and biomedical disciplines have signaled their relationship with this field. In this painstaking study the author has made all possible efforts to cover major areas of this subject. Informative tables and beautifully drawn line drawings help the readers to easily comprehend the subject. It is a bible for the students of management and the practicing managers and executives of any business house. Behavioural Science and other Disciplines; Human Behaviuor; Genesis of Socio-Economic Activity; Methods of Inquirty; Response Mechanism; Sensation; Perception; Attention; Communication. Verbal and Non-verbal; Body Language; Motivation; Learning; Personality; Better Decision Making; Transactional Analysis; The new Concept of Theory Z (along with Theory X and Theory Y) of Management and Questionnaire Method in Practice all have been lucidly described in this study. No doubt, in this scholarly study the author has left nostone unturned and perhaps the first complete study on the subject by any Indian author. It is a goldmine of the gold medallist, incorporating 24 years of practical experience in the field.