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Event Planning & Management

Diwakar Sharma (Author)
Synopsis Event planning is like performing a bungee jump without a safety measure, you never know what act of yours or of your team members make or mar the event organized by you. This book is written with a thought to provide information about the ins and outs of the secrets of the trade of event planning and management. Event planning used to be so simple. You could walk into a property, size up the space, do some simple calculations, and know whether your meeting would fit. Most of the time it is seen that the top management professionals show dissatisfaction to the arrangements made by juniors, this phenomenon is very common in India but not much known or heard in western countries. No one can predict how our guests and suppliers will interact or react when they’ll come across each other. Beginning with the concept of creativity, moving towards event design, event proposal, the need for events, phenomenon of sponsorship, introduction to the need of safety and security, societal marketing and fundraising this book tries to provide maximum information to the event experts in the simplest form. This book is designed to serve as guide for using tactical knowledge and skills of integrated marketing communications to achieve maximum utilization of Event Planning and Management Techniques, with each chapter working as a building block. This book tries to explain every aspect of event trade and the techniques of event planning and management, which make an event successful. This book has covered the modern concepts in detail and has ignored old management rules as well as theories. For a student of marketing, public relations, event management and advertising this will serve as a guide for the topics related to event planning. Communication Professionals as well as Event Planning Experts and Media Managers will benefit out of this script. Event planning in itself is an art and individuals having strong backing of arts, glamour and communication could be more successful in the stream.
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About the author

Diwakar Sharma

Diwakar Sharma specializes in public relations, mass communication, event management, business and media ethics as well as in marketing. He is freelance content writer and public relations consultant. Diwakar is also associated with BLS Institute of Management, Mohan Nagar, Ghaziabad. Sharma (B. 1980, Delhi) completed Bachelors in Business Administration from Ch. Charan Singh University of Meerut with specialization in marketing. Then he took his Masters Degree in Mass Communication from Guru Jambheshwar University of Hisar. Subsequently he completed post Graduate Certification in Public Relations, from Niagara College, Canada. Sharma acted in a Tele Film 'Besakhiyan' telecasted on Doordarshan-1 (India National Channel) on January 1997, film was on "Pulse Polio". Though not many people know about this film but he is of the opinion that the film and media world impressed him. The reason why he shifted from management to mass communication revolves around his personal experience with the media. He has also attended acting awareness workshop under eminent personalities like Dr. B.V. Mishra, Late B.M. Shah, J.N. Kaushal, Dr. Pancharan Pathak and Pt. T.R. Azad. Sharma has attended several seminars in India and Canada. He is a life member of Public Relations Society of India (Delhi Chapters), and also a member of Asian Media Information in keeping himself updated with the latest trend in public relations as well as mass media industry and fro this purpose he intends to attend workshops and seminars both in India and abroad. He has prepared numerous projects, communication plans and sponsorship proposals. Besides the current book, he has also authored the book, Public Relations-An Emerging Specialised Professions with Text & Case Studies.

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Bibliographic information

Title Event Planning & Management
Format Hardcover
Date published: 01.01.2004
Edition 1st ed.
Language: English
isbn 8176296333
length xx+244p., Tables; Bibliography; Index; 26cm.