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Synopsis Event planning is like performing a bungee jump without a safety measure, you never know what act of yours or of your team members make or mar the event organized by you. This book is written with a thought to provide information about the ins and outs of the secrets of the trade of event planning and management. Event planning used to be so simple. You could walk into a property, size up the space, do some simple calculations, and know whether your meeting would fit. Most of the time it is seen that the top management professionals show dissatisfaction to the arrangements made by juniors, this phenomenon is very common in India but not much known or heard in western countries. No one can predict how our guests and suppliers will interact or react when they’ll come across each other. Beginning with the concept of creativity, moving towards event design, event proposal, the need for events, phenomenon of sponsorship, introduction to the need of safety and security, societal marketing and fundraising this book tries to provide maximum information to the event experts in the simplest form. This book is designed to serve as guide for using tactical knowledge and skills of integrated marketing communications to achieve maximum utilization of Event Planning and Management Techniques, with each chapter working as a building block. This book tries to explain every aspect of event trade and the techniques of event planning and management, which make an event successful. This book has covered the modern concepts in detail and has ignored old management rules as well as theories. For a student of marketing, public relations, event management and advertising this will serve as a guide for the topics related to event planning. Communication Professionals as well as Event Planning Experts and Media Managers will benefit out of this script. Event planning in itself is an art and individuals having strong backing of arts, glamour and communication could be more successful in the stream.