Media and Mass Communication: An Introduction
Synopsis
Communication with the people is necessary in any society and in any form of government. The basic function of mass communication media is to provide information, education or instruction and entertainment to the people. This book covers the various aspects of mass communication. Meaning and concept of communication, mass media development and contemporary issues, traditional communication, role in organizational management, role of computer in communication, information technology, national law on information technology, Radio, TV and film communication, theories of mass communication, meaning and concept of public relations are highlighted in this book in a simple language and lucid style. It is hoped that this book will fulfill the need of the students of mass communication as well as the teachers of mass communication.
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