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Agricultural Marketing in India

A. Sivarama Prasad (Author)
Synopsis Agriculture is the predominant sector in Indian economy. Naturally the agricultural marketing plays a crucial role in its economic development. As a sequal to the te4chnological revolution, better communications, modernization of agriculture, marketing of agricultural produce has assumed added significance. Increased production resulting in greater marketable surplus, shortage of storage facilities, expansion of middlemen and their malpractices, the high degree of illiteracy and ignorance of the farmers and increased demand for agricultural produce from urban population, together have called for a rapid improvement in the existing marketing system. The Government has made a commendable attempt in this direction by establishing regulated markets through legislation. An attempt is made in this book to study the role and working of selected regulated markets in Andhra Pradesh. This work is based on the authors dissertation submitted for Ph. D. in Andhra University in 1982. After making a detailed examination of the existing marketing system in the country, the study of the selected markets has been attempted. Apart from the origin and growth of the market facilities and amenties, the market practices, the volume of business transactions, financial performance , operational efficiency etc. A new and extended. In the light of this, the study is expected to provide greaster insights into the agricultural marketing system not only of Ahdhra Pradesh but the country as a whole.
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About the author

A. Sivarama Prasad

Dr. A.S. Prasad after securing his Master’s Degree in commerce in 1970 from Andhra University, visakhapatnam involved himself in research work in the are of marketing. He was conferred upon Ph. D. Degree in 1983 by Andhra University for his thesis “Management of Regulated Markets- A. Study of Organisation and Operational Performance of selected Regulated Markets in Andhra Pradesh.” The thesis has received acclamation from the professors within and outside India. At present he is engaged in teaching in one of the affiliated colieges of Nagarjuna University, Andhra Pradesh. He has put in a teaching experience of around one and half decades. He has to his credit several publications in the area of marketing in different standard Indian Journals.

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Bibliographic information

Title Agricultural Marketing in India
Format Hardcover
Date published: 01.01.1985
Edition 1st ed.
Language: English
length xx+472p., Tables; Annexures; Bibliography; Index; 22cm.