The Dum Dum Bullet: Adventures of a Corporate Soldier
Synopsis
Maybe I wasn't doing it for the client. I enjoyed the chaos … the roller-coaster work-style … the easy informality … the long hours. Maybe that was what advertising was all about. Not just a job, but a way of life.' Every year the Goodlass Nerolac paint company presented 10,000 `slightly naughty' complimentary calendars to its dealers. Along came Sandeep Goyal, the new twenty-something assistant manager, and decided to stir things up a bit. The slick new calendar featured the four hottest models of the time. Killer product in hand, a dash of ingenious marketing did the trick: he actually sold over a million of them.
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