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Entrepreneurship and Effective Marketing

 
Sandeep Verma (Author)
Synopsis This is probably the first scholarly book dedicated to the interface between marketing and entrepreneurship and to providing numerous research opportunities on truly important issues. At a time when the marketing discipline is being increasingly criticized for too little attention to important topics, this book offers a path for the researcher who wants to make a major impact. The book incorporates a rich collection of articles on the nature of entrepreneurship and its relationship with marketing. This may be the single best array of definitional perspectives ever written, in part because leading contributors to the debate have returned to the task. The second section focuses on market opportunity, but rather than only look at market analysis and idea screening, there is also ground-breaking work regarding entrepreneurial opportunity identification and opportunity recognition.
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About the author

Sandeep Verma

Sandeep Verma was born in Kanpur (Uttar Pradesh). He obtained Master of Business Administration Degree with distinction from Kanpur University and later did M.Phil and Ph.D. from Bangalore University. He began work as a lecturer in Commerce in various government colleges in Bangalore and taught post-graduate classes. At present, he is associated with a multi-national business organization in Bangalore. He has attended various conferences and seminars organized by government and private organizations.

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Bibliographic information

Title Entrepreneurship and Effective Marketing
Author Sandeep Verma
Format Hardcover
Date published: 01.01.2004
Edition 1st ed.
Language: English
isbn 8179100944
length viii+264p., Figures; Bibliography; Index; 23cm.