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Changing Trends in Public Broadcasting Journalism

Jagadish Chakravarthy (Author)
Synopsis Public services broadcasting is a meeting place where all citizens are welcome and considered equals. It is an educational tool, accessible to all and meant for all, whatever their social or economic status. Its mandate is not restricted to information and cultural development – public broadcasting must also appeal to the imagination, and entertain. The media environment is undergoing revolutionary changes for the past two decades. The new environment of media diversity, with ever stronger competition for audiences and the growth of a multinational media-industry is reshaping and re-defining our traditional notion of broadcasting. This book provides a comprehensive analysis of the changing trends in global broadcasting systems. All major issue are explained in terms of examples from the real world. It is hoped that the book will serve as a valuable reference work for decision-makers, planers, researchers, students, media professionals and the general public.
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About the author

Jagadish Chakravarthy

Jagadish Chakravarthy is a well-known freelance journalist. He did his postgraduate degree in journalism and mass communications. He has a wide-range experience in reporting for both domestic and foreign newspapers and newswires. His contributions in the area of broadcast as well as printmedia communication are highly acclaimed. He has a keen interest in the emerging fields of cybermedia and online journalism, and has countributed a number of articles on the subjects in various journals and leading newspapers. He is associated with many national as well as international organizations of repute involved in education, training and development, journalism and communication.

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Bibliographic information

Title Changing Trends in Public Broadcasting Journalism
Format Hardcover
Date published: 01.01.2004
Edition 1st ed.
Publisher Authors Press
Language: English
isbn 8172731876
length viii+287p., Bibliography; Index; 23cm.