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Web Advertising and Online Marketing

 
P.P. Singh (Editor) Sandhir Sharma (Editor)
Synopsis The e-marketing industry has a bright future to watch out. The future of marketing is there for anyone to see – just log onto the Internet. In less than a decade the World Wide Web has changed from a research enclave to the main street of the world. In the years ahead it will continue to shift from a medium of personal communication and expression to a place of economic opportunity. This book will provide valuable and timely information to a wide range of customers, marketers, managers and executives. This book will prove a suitable text for Web advertising and online marketing.
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Bibliographic information

Title Web Advertising and Online Marketing
Format Hardcover
Date published: 01.01.2004
Edition 1st ed.
Language: English
isbn 8176296139
length xvi+235p., Bibliography; Index; 23cm.