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Web Advertising and Online Marketing

 
P.P. Singh (Editor) Sandhir Sharma (Editor)
Synopsis The e-marketing industry has a bright future to watch out. The future of marketing is there for anyone to see – just log onto the Internet. In less than a decade the World Wide Web has changed from a research enclave to the main street of the world. In the years ahead it will continue to shift from a medium of personal communication and expression to a place of economic opportunity. This book will provide valuable and timely information to a wide range of customers, marketers, managers and executives. This book will prove a suitable text for Web advertising and online marketing.
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About the authors

P.P. Singh

Pavitar Parkash Singh is working as Assistant Professor in Punjab College of Technical Education, Ludhiana. He obtained his M.Sc. from Punjabi University, Patiala and Masters in Business Administration from Kurukshetra University, Kurukshetra. He graduated in Education also from Kurukshetra University, Kurukshetra. He has great interest in science education, environment management and computer application. He has six years of working experience. Presently he is pursuing his Ph.D. He has authored and presented many research papers in national and international seminars and is providing consultancy to various industrial houses on the different projects. Recently, he participated and presented a paper in SAMF Conference, A SAARC Nations Organisation, held in Pakistan.

Sandhir Sharma

Sandhir Sharma is working as Assistant Professor with Punjab College of Technical Education, Ludhiana since 1999. He obtained his Post Graduation from Punjab University, Chandigarh. He has great interest in environment education and computer application. He has over 10 years of industry experience to his credit working with various industrial concerns. He has four years of teaching experience and has contributed and presented number of research papers in national and international seminars. He has undertaken number of researches and is actively involved in various consultancy projects. Recently he visited Bangladesh and was instrumental in singing of MoU with AIUB, Dhaka.

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Bibliographic information

Title Web Advertising and Online Marketing
Format Hardcover
Date published: 01.01.2004
Edition 1st ed.
Language: English
isbn 8176296139
length xvi+235p., Bibliography; Index; 23cm.