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The Choice Guide to Web Writing that Works

Robyn Lowe (Author) Anne Reilly (Author)
Synopsis According the Sydney Morning Herald (January 2002), the web comprised more than 550 billion public pages and linked documents. Each day, 7 million pages are added, with the average life of a website being just 44 days. So, So, how do you attract readers (and keep them) in this veritable web wilderness? There’s quite a bit more to it than simply banging away on the keyboard to produce an effective website. There are a few basic principles that need to be observed to entice people to read and revisit your website. The Choice Guide web writing that works is full of essential, practical information for anyone wanting to communicate effectively via the worldwide web. It: Describes the big picture a process for planning and developing websites, Provides guidance and tips on writing and editing web pages, Helps you to make your web pages readable, Enables you to review your work effectively, Shows useful, specific examples of websites for different purposes, Shows useful, specific examples of websites for different purposes, Discusses related issues, such as copyright, design, content a management, integrating email marketing and follow-up.
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About the authors

Robyn Lowe

Formerly Assistant Director of the Australian Publishers Association, Robyn Lowe has worked in publishing for 13 years. She has had an eclectic career covering cooking, website production and biography publishing, and working as a literary and acting agent.

Anne Reilly

Anne Reilly taught English in Spain, England and Sydney before making the move to publishing. She has worked for Ashton Scholastic, Reader's Digest Illustrated Books and Harper Collins Publishers.

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Bibliographic information

Title The Choice Guide to Web Writing that Works
Format Hardcover
Date published: 01.01.2004
Edition 1st ed.
Language: English
isbn 8182900093
length vii+119p., Reference; Figures; Index; 23cm.