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Electronic Marketing

D.K. Gupta (Author)
Synopsis The digital revolution combined with the setting up of open, interconnected, interactive networks has fostered a number of radical changes, the most important of which have resulted in the dematerialisation of cultural sectors and the globalisation of communication networks. E-commerce using the Internet is a new way of advertising, buying, selling and delivering goods and services. This book elaboratively narrates the pros and cons of the new age phenomena – electronic marketing. It will serve as a complete reference tool to students, policy-makers, business managers and is specially designed to help the reader to build an authentic knowledge of e-commerce and its effects on the society.
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About the author

D.K. Gupta

D.K. Gupta holding Master’s Degree in Computer Applications and is associated with various computer societies in India and abroad. He has organized many national as well as international seminars, symposia, workshops and congresses on computer sciences, technology development, mass communication and knowledge based expert systems. As a prolific writer and has penned several books and subjects including information technology, internet marketing, cyber society and other info topics.

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Bibliographic information

Title Electronic Marketing
Author D.K. Gupta
Format Hardcover
Date published: 01.01.2003
Edition 1st ed.
Publisher Rajat Publications
Language: English
isbn 8178800993
length viii+361p., Index; 23cm.