Inspirations for Graphic Design from India, 9788119314263

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Inspirations for Graphic Design from India

Jaya Jaitly (Author) Dimple Bahl (Author)

Synopsis

India’s heritage is a veritable treasure trove of crafts and design. Graphic design in India goes far beyond a visually aesthetic experience. It embraces not just universal concepts, but also accords great importance to the cultural and historical context in which the art tradition emanates from. Each element in ethnic art has a designated place arising from a plethora of customs and rituals. The meanings arise out of deep philosophical roots within communities. In fact, it is a part of the artists’ and craftspersons’ very identity.

This publication seeks to provide a wider context and inspiration to design professionals and artists anywhere in the world to understand the significance and ancient values behind India’s design elements. It relocates and aligns the history of design as seen through the domain of Indian crafts with modern concepts of graphic design.

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About the author

Jaya Jaitly

Jaya Jaitly is a social and political activist and a prolific writer on crafts. She is the founder and president of the Dastkari Haat Samiti, and has worked with India craftspeople for more than three decades in the design and marketing of crafts and handmade textiles. She has initiated many innovative programmes to promote awareness and respect for craftspersons and help them towards self-reliance and dignity. Her publications on crafts include The Crafts of Jammu, Kashmir and Ladakh (1990), The Craft Traditions of India (1991) and Visvakarmas Children (2001). Bhramara Nayak is an accomplished painter in the traditional patachitra style of Orissa. He received the Orissa State Award in 1985, and the National Award for Master Craftsperson in 1984. He is the chairman of Orupa, an NGO producing and marketing crafts. He teaches patachitra painting at the Jawahar Nabodaya Vidyalaya in Bhubaneshwar, Orissa.

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