Agri-Entrepreneurship
1 Entrepreneur and entrepreneurship-definition, meaning, concepts, characteristics and classification.
2 Agri entrepreneurship – concept, characteristics, nature and importance for sustainable livelihoods
3 Types of entrepreneurs, stages of establishing enterprise - identification of sound enterprise
4 Traits of entrepreneurs – risk taking, leadership, decision making, planning, organizing, coordinating and marketing
5 Steps to be considered in setting up of an enterprise, feasibility report, product selection, risk and market analysis, legal requirements
6 Project management and appraisal – market, technical, financial, social appraisal of projects
7 Micro enterprises – profitable agri enterprises in india – agro processing, kvic industries
8 Micro financing – meaning, sources of finance, banks, small scale industries development organizations
9 Marketing for enterprises – concept, planning for marketing, target marketing, competition
10 Market survey and strategies’- product sales promotion
11 Gender issues in entrepreneurship development
12 Women development programmes
13 Success and failure stories for enterprises – issues related to success and failure of enterprises – personal, production, finance, social, marketing
14 Management – meaning, concept, nature and importance, approaches to management
15 Levels of management, qualities and skills of a manager
16 Extension management -meaning, concept, importance, principles of management
17 Classification and functions of management
18 Planning – concept, nature, importance, types, making planning effective, change management – factors, processes and procedures
19 Decision making – concept, types of decisions
20 Styles and techniques of decision making
21 Steps in decision making process, guidelines for making effective decisions
22 Organizing- meaning of organization, concept, principles
23 Span of management, departmentalization, authority and responsibility, delegation and decentralization, line and staff relations
24 Coordination – concept, need, types, techniques of coordination, interpersonal relations in the organization
25 Staffing – need and importance, manpower planning, recruitment, selection, placement and orientation, training and development
26 Performance appraisal - meaning, concept, methods
27 Direction – concept, principles, requirements of effective direction, giving orders, techniques of direction
28 Leadership – concept, characteristics, functions, approaches to leadership, leadership styles
29 Organizational communication - concept, process, types, net works, barriers to communication
30 Managing work motivation - concept, motivation and performance, approaches to motivation
31 Supervision - meaning, responsibilities, qualities and functions of supervision, essentials of effective supervision
32 Managerial control - nature, process, types and techniques of control
33 Budgeting, observation, pert and cpm, mis
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Bibliographic information
C. Cinthia Fernandaz
P P Murugan
Ors.