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Agri-Entrepreneurship

 
A Jankirani (Author) C. Cinthia Fernandaz (Author) P P Murugan (Author) Ors. (Author)
Synopsis

1 Entrepreneur and entrepreneurship-definition, meaning, concepts, characteristics and classification.
2 Agri entrepreneurship – concept, characteristics, nature and importance for sustainable livelihoods
3 Types of entrepreneurs, stages of establishing enterprise - identification of sound enterprise
4 Traits of entrepreneurs – risk taking, leadership, decision making, planning, organizing, coordinating and marketing
5 Steps to be considered in setting up of an enterprise, feasibility report, product selection, risk and market analysis, legal requirements
6 Project management and appraisal – market, technical, financial, social appraisal of projects
7 Micro enterprises – profitable agri enterprises in india – agro processing, kvic industries
8 Micro financing – meaning, sources of finance, banks, small scale industries development organizations
9 Marketing for enterprises – concept, planning for marketing, target marketing, competition
10 Market survey and strategies’- product sales promotion 
11 Gender issues in entrepreneurship development 
12 Women development programmes 
13 Success and failure stories for enterprises – issues related to success and failure of enterprises – personal, production, finance, social, marketing
14 Management – meaning, concept, nature and importance, approaches to management
15 Levels of management, qualities and skills of a manager 
16 Extension management -meaning, concept, importance, principles of management
17 Classification and functions of management 
18 Planning – concept, nature, importance, types, making planning effective, change management – factors, processes and procedures
19 Decision making – concept, types of decisions 
20 Styles and techniques of decision making 
21 Steps in decision making process, guidelines for making effective decisions
22 Organizing- meaning of organization, concept, principles 
23 Span of management, departmentalization, authority and responsibility, delegation and decentralization, line and staff  relations
24 Coordination – concept, need, types, techniques of coordination, interpersonal relations in the organization
25 Staffing – need and importance, manpower planning, recruitment, selection, placement and orientation, training and development
26 Performance appraisal - meaning, concept, methods 
27 Direction – concept, principles, requirements of effective direction, giving orders, techniques of direction
28 Leadership – concept, characteristics, functions, approaches to leadership, leadership styles
29 Organizational communication - concept, process, types, net works, barriers to communication
30 Managing work motivation - concept, motivation and performance, approaches to motivation
31 Supervision - meaning, responsibilities, qualities and functions of supervision, essentials of effective supervision
32 Managerial control - nature, process, types and techniques of control 
33 Budgeting, observation, pert and cpm, mis 

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About the author

C. Cinthia Fernandaz

Dr. C. Cinthia Fernandaz, Assistant Professor of Extension in the Department of Forest Resource Management, Forest College and Research Institute, Tamil Nadu Agricultural University, Mettupalayam. She has eight years of experience in the Centre for Agricultural and Rural Development Studies (CARDS), TNAU, Coimbatore and the Krishi Vigyan Kendra, Sirugamani, Trichy in the specialized areas of Agricultural Extension, Forestry Extension, Technology Transfer, Information and Communication Tools, Gender issues in Agriculture and Rural Development and Environmental Extension. Area of research in post graduate and doctoral programme was Gender issues. She was awarded with the President of India Award for the Best Doctoral Research for Poverty Alleviation by the Tamil Nadu Agricultural University, Coimbatore in 2010. She had a brief of experience as Field Officer, Spices Board, Cochin. She has four years of experience in teaching, research and extension. She has co-authored two books, more than 15 research articles in journals of National and international repute. She is currently working in the specialized area of Forestry Extension and Environmental Education through Teaching, Research and Extension.

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Bibliographic information

Title Agri-Entrepreneurship
Format Hardcover
Date published: 27.12.2023
Edition 1st ed.
isbn 9789356511644