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The specialty crop sector has been consistently growing over the last decade at national and international level. However, the COVID-19 pandemic has presented unique challenges to the industry that threaten its continued growth, while at the same time prompting a positive trend in consumer preferences for direct farm specialty crop purchases. Performing some processing functions on-farm before selling their crops, producing higher-value specialty crops, building direct marketing opportunities that bypass middlemen, and looking for niche markets are other ways that farmers can capture a larger share of the economic value of what they produce. These additional benefits would increase economic activity and enhance entrepreneurship development. Therefore, the book on 'Entrepreneurship Development in Specialty Agriculture' is aimed to discuss the role of specialty agriculture in development of enterprises.

Content:

1.   Supply Chain, Value Addition and Marketing of Agricultural Produce for Increasing Farm Profits - Anil Bhat, Jyoti Kachroo, Sudhakar Dwivedi, S.P. Singh, Pawan Sharma, Sabbbey Sharma and Malika Sharma

2.   Hi-Tech Kiwi Fruit Production in Himalayan States Potential for Transformation from Subsistence Farming to Sustainable Horticulture Towards Improving Livelihoods of Farmers - K.K. Jindal, M Premjit Singh

3.   Socio-Economic Impact of Dairy Processing in Rural Livelihood - Arvind Kumar, Z.F. Bhat, Anil Bhat, Sunil Kumar

4.   Artificial Intelligence vis a vis Crop Productivity Enhancement - Manpreet Kour, B.C. Sharma, Jyoti Kachroo and Shakti Singh

5.   Value-Addition in Potato:A Review - Vijay Kumar and Chanchal

6.   Technological Interventions in Floriculture for Doubling Farmers Income - Neerja Sharma, Vinod Gupta, Saurav Gupta, A.K. Sinha and Vijay Kumar Sharma

7.   Floral Value Added Products for Employment Generation - Neerja Sharma, Vinod Gupta, Saurav Gupta, A.K. Sinha and Rakesh Sharma

8.   Nursery Management of Ornamental Plants - Neerja Sharma, Vinod Gupta, Saurav Gupta and A.K. Sinha

9.   Organic Agriculture A Fame Changer to Mitigate “Climate Emergency” - Narinder Panotra, Baneet Kour, Tanishq Sharma, Vikas Sharma Anil Bhat and Vishal Raina

10.   Digital Marketing a Revolution in Agriculture - Mohammad Monis Ansari, Jasbir Singh Manhas and Poonam Parihar

11.   Digital Technology: Transforming Indian Agriculture - Rafia N. Zargar and Sudhakar Dwivedi

12.   Entrepreneurship Development Through Mushroom Production - Priti Singh and J.S. Manhas

13.   Review on Value-Addition of Cut Flowers - Chanchal, Vijay Kumar and Tsewang Dolma

14.   Entrepreneurship Development in Specialty Agriculture Opportunities and Scope - Shivani Singh and Piyush Mehta

15.   Socio-Economic Analysis of Lavender Crop in Himachal Pradesh - Sukhjinder Singh and Sharanjit Singh Dhillon

16.   Digitization of Agriculture The Future of Indian Farming - Apoorva Veldandi and K.Madhu Babu

17.   Evaluation of Energy Economics in Cherry Production Process in Kashmir Region - Rigzin Disket

18.   Profitability and Marketing Efficiency of Rabi Pea in Different Agro-Climatic Zones of Himachal Pradesh - Subhash Sharma and Parul Barwal

19.   Specialty Agriculture and Marketing An Exploration of Linkages through Case Study Analysis - Shelleka Gupta, Ronnie Dutt and Bonia Sharma

20.   Sustainable Hill Agriculture in Jammu & Kashmir with Reference to Speciality Agriculture - Vishal Raina, Neeraj Kotwal, Mahital Jamwal, Rakesh Kumar, Anjani Kumar Singh, Amrish Vaid, Narinder Pannotra, Vijay Kumar and Sanjeev Kumar

21.   Spawn Production and Value Added Mushroom Products: An Upcoming Enterprise - Sachin Gupta, Moni Gupta, Upma Dutta, Ranbir Singh and Amrish Vaid

22.   Role of ICT in Agriculture A Review - Mohammad Monis Ansari and Jasbir Singh Manhas

23.   Crop Diversification An Efficient Approach for Sustainable Fruit Development under Rainfed Condition - Vijay Kumar, Rakesh Kumar and Vishal Raina

24.   E-marketing for Agricultural Entrepreneurs - Poonam Parihar, P.S. Slathia, J.S. Manhas, Priti Singh and Jamyang Lahm