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Agri Startup: A Sustainopreneurship Approach

V. David Chella Baskar (Author) K.S. Kumaravel (Author) Sandeep Jain (Author) Ors. (Author)

The Department for the Promotion of Industry and Internal Trade (DPIIT) has awarded more than 75,000 startup companies with recognition, a landmark achievement that corresponds with the country's 75th year of independence. Many new businesses, particularly startups, are now developing ground-breaking marketing strategies that can be of assistance to other types of small companies in their marketing endeavours. These techniques have shown to be incredibly effective in this age of advertising overload, short attention spans, and many distractions since they have ventured into non-traditional advertising spaces with the goal of creating one-of-a- kind marketing mediums. Over eighty new businesses are given official status in this nation on a daily basis, making it the location with the greatest startup recognition rate in the world. According to the ministry, approximately 12% of the total startups that have been recognised provide services related to information technology, 9% provide services related to healthcare and life sciences, 7% provide services related to education, 5% provide services related to professional and commercial activities, and 5% provide services related to agriculture. According to the report, the Indian startup ecosystem has been responsible for the creation of around 7.46 lakh employment so far, representing an increase of 110% annually over the course of the previous six years. In addition, according to the ministry's information, 49% of the new businesses are based out of tier II and tier III cities. The importance of Agri startups have been shown a drastic exponential growth over years. With these figures on lime light, this book will certainly target the ignited mind of young generation who are excelling in agri business ventures. 

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About the author

K.S. Kumaravel

K S Kumaravel is a PhD from National Dairy Research Institute, (ICAR), Haryana, in the field of dairy economics. He holds a bachelor's degree in Agriculture and master's degree in dairying. At present, he is working as a faculty associate at Icfai Business School Research Center, Chennai. His research interests are in the areas of contract farming, agricultural trade, agricultural policy, agricultural marketing and dairy industry.

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Bibliographic information

Title Agri Startup: A Sustainopreneurship Approach
Format Hardcover
Date published: 22.05.2023
Edition 1st ed.
Language: English
isbn 9789394023512