Logo

Synopsis It is a matter of great pleasure to present this small booklet on Advertising Regulations to all those who are interested in resolving the problem of consumers at large. There are no doubts about the utility and affectivity of this powerful media of mass promotion. Advertising is the new and socially accepted tool for formation of opinions and collective decision making. It is therefore necessary that such a medium necessary that such a medium of mass communication, promotion and decision making should be used effectively for the benefits of the masses. The demand for regulating and controlling advertising is the result of its likely misuse and expected damage due to such overuse. Hence, dominant legal control can prevent the misuse of advertising.