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Cultural Influence on Buying Behaviour

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About the author

Atul Kumar

Dr. Atul Kumar received his M. Sc. Degree in Plant Physiology with minor specialization in Biochemistry (1977) and Ph. D. Degree in Horticulture (1983) from G.B. Pant University of Agriculture and Technology, Pantnagar. He was recipient of C.S.I.R. research fellowship during Ph.D studies. He served as Assistant Professor (Horticulture) at Birsa Agril. University, Ranchi (Bihar) for four years (1982-1986) and Jr. Research Officer (Horticulture) at Hill Campus of G.B. Pant of Ag. An Tech. At Ranichauri for nine years (1988-1995). Presently, he is serving as Associate Professor (Plant Physiology) and incharge, Department of Basic Sciences at College of Forestry and Hill Agriculture at Hill Campus, Ranichauri. He is associated with teaching of UG and PG courses in Plant Physiology, Plant Growth and Development, and Plant Biotechnology and is engaged in guiding students for their research work. He has been working on different aspects of in vitro culture of temperate fruit, vegetable, and ornamental crops, and stress physiology of plants for the past 14 years. He is life member of India. Dr. Kumar has contributed two text-cum-Reference books on Plant Biotechnology and Tissue Culture, and three chapters in edited books. He has presented research papers in national and international symposia and has over 70 publications to his credit.

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Bibliographic information

Title Cultural Influence on Buying Behaviour
Author Atul Kumar
Format Hardcover
Date published: 31.12.2019
Edition 1st ed.
Language: English
isbn 9788183299961
length vii+160p., Illustrations., (Black and White)., Maps., (Black and White); 23cm.