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The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand

Gauri Chaudhari (Author) Ambi Parameswaran (Author)

“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry. 
This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.

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Bibliographic information

Title The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand
Format Softcover
Date published: 27.11.2020
Edition 1st ed.
Language: English
isbn 9789353882518
length xxii+291p., Illustrations., (Black and White); 22cm.