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Communicating Rural Development: Strategies and Alternatives

Rashmi Jain (Author)
Synopsis In the developing world, rural communities are central to the entire process of development. As consumers, they create demand for goods and services and as participants they make things happen. However, rural communities can be passive recipients of benefits of development as well. Their participation depends on their own perception about the context and content of development initiative, the benefits that would accrue to them and the extent to which their participation is sought by the change-inducing system. Communication plays a pivotal role in creating an enabling environment for rural development through local action. The present book aims at examining the knowledge, attitudes and awareness of people regarding rural development programmes in Rajasthan. Two developmental programmes-IRDP and SWACH-have been taken up for detailed analysis. An attempt has also been made to look at the intertwining of communication and development processes with a view to provide an alternative paradigm.
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About the author

Rashmi Jain

Rashmi Jain is Reader in Political Science, Vivekanand Mahila College, University of Delhi. She holds a M.A. in Political Science and a PhD in International Relations from Delhi University. She has published The United States and Pakistan, 1947-2006: a Documentary Study (2007) and US-Pakistan Relations, 1947-1982 (1983).

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Bibliographic information

Title Communicating Rural Development: Strategies and Alternatives
Author Rashmi Jain
Format Hardcover
Date published: 01.01.2003
Edition 1st Ed.
Publisher Rawat Publications
Language: English
isbn 8170337798
length 260p., Tables.