Your cart is empty empty bag

Free Worldwide Delivery on orders over $50


Influence: How Social Media Influencers Are Shaping Our Digital Future

Sara McCorquodale (Author)

Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online. 

Read more
60.30 54.27 $ 67.00 $
Free delivery Wolrdwidе in 10-18 days Ships in 10-18 days from New Delhi Membership for 1 Year $35.00
Get it now and save 10%
Members SAVE 10% every day
About the author

Sara McCorquodale

Sara McCorquodale is CEO and founder of influencer intelligence and digital trends platform, CORQ. Prior to launching the business in 2017, she spent 12 years as a journalist, starting in local news before working on the launch of Mail Online and later moving to Conde Nast to develop Tatler's online presence as its first ever digital editor. From there, she headed up Huffington Post Style UK and its sister lifestyle platform MyDaily after which she led global B2C content at trend forecasting agency WGSN as senior editor of special projects. She has been working on influencer campaigns and projects since 2012, consulted on this and the world of digital for many brands including Chanel, Estee Lauder and Net-A-Porter and written for The Guardian and the BBC.


Write a review
Reviews in total

Bibliographic information

Title Influence: How Social Media Influencers Are Shaping Our Digital Future
Format Hardcover
Date published: 21.10.2019
Edition 1st ed.
Publisher Jahanvi Prakasana
Language: English
isbn 9781472971913
length 224p.