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This book Contemporary Strategic Management, has been given a unique & contemporary treatment to understand and comprehend the business history for the 21st century practicing as well as budding managers. Owing to its practical treatment, this is a companion for every manager to strategise thinking from a world class perspective. A text book for universities all over India, the book explains concepts and case studies adequately supported over 150 original excellent pictorial representation. 

Contents: 1. 21st Century Velocity Organization. 2. Ingredients of Successful Business. 3. Evolution of Strategic Management. 4. Globalization and “Win The World” Strategy for India. 5. Strategic Planning Process. 6. Organization’s Philosophy. 7. Organization’s Vision and the Vision Setting Process. 8. Missions and Objective Setting Process. 9. External Analysis of the Firm. 10. Internal Analysis of Firm. 11. Competitive Analysis. 12. Global Business Environment/Evolution of MNC’s. 13. Emergence of American MNC’s and European MNC’s. 14. Emergence of Japanese MNC’s. 15. Emergence of Four Tiger Countries MNC’s and Little Tiger Countries MNC’s. 16. Emergence of Chinese MNC’s. 17. Emergence of Indian MNC’s. 18. Global Business Olympics. 19. Strategic Formulation – Generic Strategies. 20. Strategic Formulation – Grand Strategies. 21. Strategic Formulation – Stability Strategies. 22. Strategic Formulation – Merger Acquisitions and Joint Ventures. 23. Retrenchment Strategies. 24. Strategic Evaluation Tools Effect of Cost on Strategy. 25. Organizational Structure. 26. Organizational Culture. 27. Organizational Change.